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To embed Event Types:
From the snippet edit page, click the Event Type tab on the upper-right.
Select the event type you want in this snippet, and Save (or Create Snippet if creating a new one.)
When your people view your track, this snippet will appear with a list of available events of that type, which they can enroll in.
To embed other content:
From the snippet edit page, click the Embed tab on the upper-right.
Either choose an image to embed, or enter a link to your content
Click Insert which automatically converts your content to the Snippet description field.
When your people view your track, the content will appear within the snippet (see top image).