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PlusPlus 101: PlusPlus User Roles & Personas

Overview of PlusPlus user roles and personas, including Admins, System Organizers, Channel Owners, Content Owners, and Regular Users. Explains permissions, content ownership flexibility, and how users participate in learning experiences.

Written by Michael Wallace
Updated today

PlusPlus is designed to support distributed, team-driven learning. Instead of relying solely on a central team, PlusPlus enables individuals across the organization to create, organize, and share knowledge.

At the center of this model are Channels—dedicated learning spaces—and the Channel Owners who bring them to life.


Core User Roles (Permissions-Based)

User roles determine what someone can do in the platform.


Admin — System oversight & control

Admins have full access to the platform.

They can:

  • Configure system settings and integrations

  • Manage users, roles, and permissions

  • Control access and visibility across the platform

  • Create and manage all content


System Organizer — Platform-wide content ownership

(System-wide Organizer role)

System Organizers are responsible for content across the entire platform.

They can:

  • Create and manage all content types

  • Operate across all Channels and audiences

  • Support centralized learning teams and large-scale initiatives

💡 This role is typically used by central L&D or enablement teams.


Channel Owner — Manages a learning space

Channel Owners are the primary drivers of learning in PlusPlus.

A Channel Owner is responsible for a Channel—a dedicated space for a team, topic, or initiative.

They can:

  • Curate and organize content within their Channel

  • Create and manage learning experiences (events, tracks, collections, videos)

  • Maintain content quality and relevance

  • Drive engagement within their audience

  • Manage Channel-level access (depending on permissions)

💡 Channel Owners enable distributed ownership, allowing teams to run their own learning programs.


Content Owner — Content-type specific ownership

Content Owners can create and manage specific types of content, as defined by Admins.

They may be responsible for:

  • Events

  • Tracks

  • Videos

  • Other content types

Examples of Content Owner roles in context:

  • Event Owner

  • Track Owner

  • Video Owner

💡 This role provides flexibility without requiring full platform-wide access.


Regular User — Participate and contribute

Regular Users are active participants in PlusPlus.

They can:

  • Enroll in and complete learning

  • Attend events and sessions

  • Be assigned content

  • Contribute as subject matter experts

💡 A Regular User’s experience changes depending on how they engage with content.


Content Ownership Flexibility

Being a Regular User does not prevent someone from owning or contributing content.

  • A Regular User can be granted ownership of a specific content item (e.g., an event, track, or video)

  • For that item, they will have Content Owner–level permissions

  • Outside of that content, they remain a Regular User

This allows teams to:

  • Empower subject matter experts to contribute content

  • Distribute ownership without expanding platform-wide permissions

  • Maintain control while enabling participation


Dynamic Personas (Context-Based)

In PlusPlus, a user’s role defines their permissions—but their persona reflects how they are participating in a given moment.

A single user may take on multiple personas.


Learning & Events

  • Host → facilitates an event or session

  • Attendee → participates in a live session

  • Assignee → is assigned content


Roles vs Personas (Key Concept)

  • Role = what you can do (permissions)

  • Persona = how you’re participating (context)

Example:
A Regular User can:

  • Host an event (and act as a Content Owner for that event)

  • Attend another event

  • Be assigned a track

—all at the same time.


External Users

External users do not have access to log into the PlusPlus platform.

They can:

  • Receive calendar invites for events or sessions

  • Receive system notifications (such as reminders)

  • Participate in sessions via external tools (e.g., Zoom, Google Meet, Teams)

Common use cases include:

  • Contractors

  • Partners

  • Guest speakers

💡 External users interact with PlusPlus indirectly—they are included in experiences without requiring full platform access.


Summary

  • Admins manage the system

  • System Organizers manage content globally

  • Channel Owners manage learning spaces (primary model)

  • Content Owners manage specific content types

  • Regular Users participate and contribute

PlusPlus combines structured permissions with flexible participation, enabling learning to happen across the entire organization—not just within a single team.

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